Fighting Childhood Obesity Through "5-2-1-0 a Day"

Jamie Oliver's "Food Revolution" and the First Lady's Let's Move are noble initiatives drawing attention to childhood obesity, but their results can be hard to quantify.

So the CDC has launched much lower-profile childhood obesity research projects in 39 communities to measure the effects of another anti-obesity public health campaign. One of them, called Let's Go, is based in Portland, Maine and its message is pretty simple: 5-2-1-0.

So far, as the Wall Street Journal reports, about a third of children were reportedly adopting healthier habits, which could signal an eventual reduction in obesity rates in the long run.

Illustration via Wall Street Journal.