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Shady Nutrition Labeling Gets Yanked

Siobhan O'Connor
By Siobhan O'ConnorOct 28, 2009
Siobhan O'Connor
See Full Bio
Oh, look: The FDA is actually weighing in on something of consequence. It looks like federal and state wrist-slapping has been enough to derail the Smart Choice nutritional labeling program, which is basically a way for processed-food purveyors to trick you into thinking their crap isn't as bad for you as it is.You have almost certainly already seen the label-though you'd be forgiven for not remembering because the number of little logos and labels promising one thing or other is enough to make anyone's eyes glaze over. The Smart Choice label-a front-of-package green tick mark-was created to help people make smart, um, choices at the supermarket. (Read the actual criteria here.)In their words: No matter where you shop or what brands you buy - the Smart Choices Program ... helps shoppers make smarter food and beverage choices within product categories in every supermarket aisle. Smart like Apple Jacks. And mayonnaise. And 100 Calorie Pack Cheeze Nips.What's more depressing? The fact that there are people out there trying to trick us into thinking Apple Jacks are healthy? Or the fact that it took major corporate and consumer fuss before the FDA said anything about it? (That's a rhetorical question.)Image via
fdafood and drink

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