The American market for trucks is still vastly bigger than the global market for the Prius. Does that need to change?
The take-away is that the American market for trucks is still vastly bigger than the global market for the Prius.
That's not shocking. People who work in construction don't stop needing trucks simply because a fuel efficient coupe appears on the market, and the American appetite for trucks is traditionally voracious. But why not compare Prius sales to a specific truck, or compare all hybrid sales to all truck sales?
Share on Facebook
