Transparency: What Brands Appeal to Which Party?

Judging from our cultural ideas about the red- and blue-state divide, it shouldn't come as a surprise that people who identify as Democrat or Republican have different preferences in what companies they support. But a new study by the YouGov Brand Index has found exactly which companies liberals and conservatives prefer, using an index made up of consumer impressions of each brand's value, quality, reputation, their satisfaction with it, and their interest in recommending it. These are the results.

A collaboration between GOOD and Deep Local.