Over 6,000 anti-Trumpers have come together on Reddit to plan a massive Black Friday Protest that could take place in over 70 metro areas across the United States.
The group doesn't intend on disrupting economic activity to send a message, but to use the day as a way of telling America and the world that they are fed up with Trump's antics.
A month from now, peaceful, patriotic demonstrations will be held around the country. We protest against this hateful and corrupt administration. Connect with your community, speak out with your wallet - join the Black Friday Protest! #BlackFridayProtest #BlackFridayProtest2019 pic.twitter.com/vKrRMEbQZG
— BlackFridayProtest2019 (@TheBFP2019) October 23, 2019
It all began with a post on Reddit by Navy veteran Jared Brunk, who goes by the Reddit user name of The Electric Key.
Unlike Hong Kong or any European country the US is massive but we are very technologically connected in our protests against the Trump administration. So, in order to get on tv and show the world how fucking fed up we are with Trump I, in my great and unmatched wisdom, hereby declare that we should hold a massive, countrywide protest on Black Friday. A majority of us will be on holiday and since it's two months away that gives us plenty of time to plan and prepare. The Area 51 raid started way before it 'happened' and there is no fucking reason why we can't do the same on Black Friday.
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GOOD reached out to talk to Brunk to learn more about the protest and why Trump is such a threat.
GOOD: What's the most dangerous aspect of Trump's presidency?
Jared Brunk: The book, "Fire and Fury" is the first thing that comes to my mind. The second is how badly he has damaged our international relations and made our military weaker.
I was in the Navy and I served in Japan for three years on the USS Chancellorsville and we practiced what is known as Force Projection. We averaged 200 days a year sailing from Russia, to Australia, to India, to Hong Kong and other places as a show of force to maintain peaceful relations with our allies and international commerce communities.
When Trump pulled our troops out of Syria he sent a silent message to South Korea and other places that, under his Presidency, he'll protect his business interests before he'll protect our allies.
The other aspect that I see that is the most dangerous is how he has called for civil war and how he asks people at his rallies to rough up protesters. … Trump is the Great Divider and it is my hope that someday people will wake up and realize hatred towards our fellow citizen for partisan politics is madness.
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GOOD: Disrupting businesses will bring the issue to the attention of major corporations. If so, how do you expect them to react?
JB: I chose Black Friday because of its familiarity in our national lexicon and because it is in the middle of a four-day weekend. I decided that this would be the best day to plan out a peaceful protest against Trump, not shoppers.
A lot of people hate Black Friday because they see it as a way for businesses to get rich; but not me. I see it as a way for the poor, like myself, to save some money on a purchase. Buying things that a person desires at a lower cost gives a person happiness and I'm totally fine with that.
I see zero need for people to harass shoppers and retailers that will only end in someone getting arrested. Do unto others as you would want them to do to you; peacefully protest, do not harass or harm. We are uniting against Trump, not each other.
GOOD: You mentioned the Area 51 Raid in your manifesto. What lessons can you learn from that event?
JB: Strike while the iron's hot. Trump will be going through his impeachment and he's already signaled that he may shut the government down on Nov. 21 and McConnell has said he'll hold the Senate hearings during the December break.
The Area 51 raid started small and built up with memes that spread across various social media platforms. Not long after /r/BlackFridayProtest was created several very talented artists answered the call and made some amazing memes that I have been spamming across the Twitterverse.
So, learning from what created buzz for the Area 51 Raid I jumped on this opportunity and pitched it to my fellow Americans and I am happy that they too see the need to peacefully protest in favor of removing Trump from office.
GOOD: What has the response been like on social media? Are you surprised?
JB: I'm not surprised, people are pissed and fed up with the daily lunacy of Trump. Everyone's exhausted and they want to do anything they can to show their disapproval for the direction the US has taken under his failed leadership.
GOOD: Where can people go to learn more about the protest?
JB:Reddit.com/r/BlackFridayProtest is the main camp for this peaceful, protest movement … In their sister subreddit they can organize with other people to make their local protest a success.
The interview was edited for length and clarity.
Wiman hiding her face behind a bunch of cashCanva
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Parents of young children get more time with them if they work from home.Photo credit: Canva
Juicy subject matter
Giphy from The Blacklist.
We could start a rumor.
Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.