About us

GOOD is the founding publication of the GOOD Worldwide family of brands, including Upworthy and All In.

GOOD’s story began in 2006 with the start of GOOD Magazine, a quarterly print magazine that has won numerous awards including the 2016 National Magazine Award for Personal Service Journalism. It was founded by Ben Goldhirsh, who said he hoped to create a "free press for the critical idealist."

Today, GOOD continues our company’s mission of sharing the best of humanity, with an approach to storytelling that hopes to build bridges across communities and cover innovative solutions to important challenges. We believe these values are needed more than ever.