Better Place recently launched its first real-world test of the system. In Tokyo, a taxi compay is using three electric Nissan Dualis cars and a Better Place battery swapping station to keep them going. Here's a video of what it's like to go through the battery swap process.
[youtube]http://www.youtube.com/watch?v=rt468ZdNKAQ
In terms of aesthetics and convience, this seems like a much nicer experience than filling up at a gas station. It takes less time, there aren't any foul smells (as far as we know), and you can stay in your car the whole time. That bodes well for the general consumer-friendliness of the Better Place system. Building out a network of swapping stations that's dense enough to be practical remains a big challenge though.
Pending the results of this test in Japan, a larger-scale version of the Better Place system will be introduced in Israel later this year.