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Designs on the White House: Redux

Back in August, we took a close look at the design behind the campaign signs of the front-running candidates. Five months later, with the field narrowed, other experts, such as Sam Berlow and Cyrus Highsmith from The Font Bureau, are taking on a similar charge: "What Font Says Change?" The Boston Globe..

Daniel Riley
By Daniel RileyFeb 02, 2008
Daniel Riley
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Back in August, we took a close look at the design behind the campaign signs of the front-running candidates. Five months later, with the field narrowed, other experts, such as Sam Berlow and Cyrus Highsmith from The Font Bureau, are taking on a similar charge: "What Font Says Change?" The Boston Globe ran this piece a few days ago, prompting us to wonder whether changing design perceptions have anything to do with changing polling figures? Regardless, The Globe's winner was Barack, of course.

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