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Greenpeace Gives Trader Joe's the PETA Treatment

Siobhan O'Connor
By Siobhan O'ConnorJul 15, 2009
Siobhan O'Connor
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Eeks. According to Greenpeace, Trader Joe's sells 15 of the 22 "red list" seafoods-fish that are unsustainably harvested or seriously overfished. Greenpeace is mad, so they've set up TraitorJoe, a website that looks a lot like the grocer's, complete with an chilean seabass that resembles and sings like Amy Winehouse.This is straight out of the PETA textbook-you know, public shaming, petitions, hyperbole, silliness, singing telegrams. Do you think this an effective way to take on a company whose practices you disagree with? Perhaps more importantly, do you find it funny?To see other grocers' reports cards, click here. To find out about the ones near you, click here.

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