While some of us might be sketchy on the details, most of us know by now that Coke is terrible for your health. And terrible is probably an understatement: the drink, along with other sodas, puts consumers at increased risk of diabetes, heart disease, tooth decay, and infertility. Even the most obscene conspiracy theorists concede that Coke isn’t exactly a vitamin-rich delicacy.
But, given how delicious the drink can be/almost always is, it can be difficult to remember just how bad it is for you. That’s why Nicaraguan artist Fabio Pantoja stepped in and designed a clever new anti-coke ad, designed to remind all consumers (including himself) how dangerous the drink secretly is. As the artist explains on his Behance page, “More than a critic to CocaCola, it’s a critic to myself, to see if I can finally stop drinking this poison once and for all!”
To illustrate his point, Pantoja rewrote the word coke using the organs of the body the drink directly—and adversely—affects. It’s a super smart twist on an old theme, constantly in need of refreshing.
(Via: Behance)
