One Minute Until Impact: Ian Yolles Tells Social Entrepreneurs What to Expect

[youtube]http://www.youtube.com/watch?v=vWeQR_AVWXA;

Ian Yolles has been working in the social impact economy for years. A long-time brand and marketing manager with tours of duty at Patagonia, Nike and the apparel company Nau, Yolles is now chief sustainability officer of Recyclebank, a clean-tech firm that partners with municipalities to promote sustainability by rewarding green behavior. Asked what lessons he would share with new social entrepreneurs, Yolles focused on the personal side of running a business, the need for perseverance, and the importance of building a team of partners who are equally passionate about your enterprise.

Every Friday, GOOD gives you a minute of insight from an impact economy leader.