The secret message offers children a number to call if they're being abused or neglected.
[youtube]http://www.youtube.com/watch?v=6zoCDyQSH0o&feature=youtu.be
This innovative ad comes by way of ANAR, a Spanish children's aid organization. Any passerby taller than 4'15" would only see the solemn face of a young boy and this message: "Sometimes, child abuse is only visible to the child suffering it." From a child's point-of-view, however, the ad is transformed: the little boy's face is bruised and a phone number is printed alongside it, with this message: "If somebody hurts you, phone us and we’ll help you." (via Gizmodo)
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