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“Just What I Always Wanted … A Chestnut Praline Latte.”

Starbucks gift cards poised to be the most popular gift this holiday season (again).

Lara Rabinovitch
By Lara RabinovitchDec 19, 2014
Lara Rabinovitch
See Full Bio

This Christmas Eve Day, Starbucks is poised to again break its own record sale of over 2 million gift cards--that’s 1,500 Starbucks gift cards purchased per minute, the most popular last minute gift for procrastinators.

Over the course of the last year, 4 billion dollars have been spent on Starbucks gift cards. For some perspective that’s:

  • The GDP of Malawi
  • The value of the Real Madrid soccer team
  • The cost of all spending during the United States midterm elections
  • The amount that the European Union brokered in behalf of gas supply for Ukraine this winter
  • The value of Chinese equipment exports that will build a 1400km railway in Nigeria
holiday givingholiday shopping

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