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Video: Augmented Reality in a House Full of Media Surfaces

Can augmented reality offer more than just new vehicle for targeted advertising?

Patrick James
By Patrick JamesNov 05, 2010
Patrick James
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Boing Boing just posted this short film by the design firm Berg and the Dentsu agency that imagines "an augmented reality future that's not an advertising hell." Here's a look at "Media Surfaces: Incidental Media."

[vimeo][/vimeo]

Of course it's appealing for companies to reach customers in new ways, and augmented reality might facilitate all varieties of those. But for individuals, the idea of a house full of media surfaces loses its appeal if that means nothing more than marketing.



technologycultureadvertisinghomevideoaugmented realityboing boingincidental mediamedia surfacesspinbusiness and entrepreneurship

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