Consumer society defines itself not only in terms of what products we purchase and discard, but also through the visual and verbal language used to market those products. In the ever-changing world of technology, a look at vintage advertising is especially telling. Uneasy Silence's collection of Awesome Vintage Tech Ads returns to a time before computers had infiltrated most every house in America, before information and digital technology were indispensable parts of our lives. Produced when people weren't yet constantly plugged in, the ads focus on humanizing technology—not only by suggesting that "every kid should have an apple after school," but also through good old fashioned sex appeal.
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