Dramatic footage shows a high-schooler saving his choking friend's life using the Heimlich maneuver

A new University of Michigan experiment published in Cognition & Emotion is showing that sometimes labels do matter. They have found that people who are experiencing solitude are less lonely when they refer to it as “me-time” rather than “isolation.” They have found that just labeling it as “me-time” improves the person’s perceptions and boosts positive feelings, regardless of where the lonely period is taking place or any activity being done.

In two separate studies, Micaela Rodriguez and Scott W. Campbell examined how “me-time,” “isolation,” and other terms used to describe time alone impacted a person’s emotions, behavior, and perception during their solo experiences. The first study had 500 U.S. adults assigned to one of five labels to describe alone time: me-time, time alone, solitude, being alone, or isolation. Each person’s rating on their assigned term was based on several aspects, including how positive or negative the term itself felt, the perception of that term’s impact on a person’s well-being, and whether the participant would actively seek out or avoid that type of alone time. The participants were also encouraged to share their experiences associated with the term they were assigned. The results revealed significant differences among the terms, with “isolation” being the less desirable and “me-time” being the most sought after, given that the latter time is implied and associated with other terms such as “self-care” and “relaxation” while “isolation” leaned more towards social exclusion.