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Transparency: Paying the Same Amount for Smaller Products

A recent investigation found that many of the everyday items you buy have been suspiciously shrinking, despite no similar reduction in cost.

Bradley R. Hughes
By Bradley R. HughesFeb 10, 2011
Bradley R. Hughes
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You might think you're getting what you pay for at the supermarket, but you're actually getting a little less. A recent investigation by Consumer Reports found that many of the everyday items you buy have been suspiciously shrinking, despite no similar reduction in cost. Does that orange juice feel a little lighter? That's because it is, even though you paid the same amount. Here's a look at some of these products and how much they've shrunk.

SOURCE: Consumer Reports

A collaboration between GOOD and Bradley R. Hughes

buyingshoppingconsumer reportsbusiness and entrepreneurshipfood and drink

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