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Three Steps Toward A Fully Realized Brand: The Boba Guys' Logo, Tone And Presentation

Logo, tone and presentation: Three steps toward articulating a startup's brand.

By Andrew C,
Andrew C
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Bin
Bin
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Oct 20, 2011

Read more about the Boba Guys' adventures in tea and entrepreneurship.

designbrandingentrepreneursmeet the boba guysbusiness and entrepreneurship

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Ultra-difficult color test is so hard only 1 percent of people can get a perfect score

Lenstore, a UK-based eye care company, has created an ultra-difficult color test that’s so challenging, the retailer says that less than 1% of the first 2,000 people who took it got a perfect ten out of ten. The test involves distinguishing between different hues of the same color and putting the colors in the correct order on the spectrum.

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A camera developed at MIT can photograph a trillion frames per second. Compare that with a traditional movie camera which takes a mere 24. This new advancement in photographic technology has given scientists the ability to photograph the movement of the fastest thing in the Universe, light. In the video below, you'll see experimental footage of light photons traveling 600-million-miles-per-hour through water.

The actual event occurred in a nano second, but the camera has the ability to slow it down to twenty seconds. For some perspective, according to New York Times writer, John Markoff, “If a bullet were tracked in the same fashion moving through the same fluid, the resulting movie would last three years."

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It's super easy for most people to get hung up on the number on their scales and not how they actually look or, most importantly, feel. People often go on diets in hopes of reaching an ideal weight they had when they graduated high school or got married, but they're often disappointed when they can't attain it.

But a set of photos by fitness blogger Kelsey Wells is a great reminder for everyone to put their scales back in storage. Welles is best known as the voice and body behind My Sweat Life, a blog she started after gaining weight during pregnancy. To lose the weight, she started the Bikini Body Guide (BBG) training program and after 84 weeks she shared three photos on her Instagram account that prove the scale doesn't matter.

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No matter how you feel about it, everyone can agree that art is interesting. It makes us think. And one of the greatest things about art is that it can be interpreted a thousand different ways depending on the eye of the beholder. The artist usually has some intent when they initially create a piece, but once it's out in the public eye, its meaning can be anything. It can also be used for anything (barring copyrights, which do not come into play in this story).

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GM, in a big pivot from just a couple of years ago, is embracing that future with both hands. In November, GM withdrew from a Trump administration lawsuit against California's strict emissions standards and invited other companies to do the same. Now, in a hilarious new ad, it has announced that GM will add 30 electric vehicle (EV) models by the year 2025—just four years from now.

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The two have genuine affection for each other although they are constantly ensnared into a literal game of cat-and-mouse where Jerry almost always wins and Tom winds up getting pulverized.

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