Articles Got a Small Business? It's Not Too Late to Prepare for Small Business Saturday Rodrigo MejiaDec 05, 2013
Articles On the Market Watch: Gap's Marketing Strategies for Accessible Style Good PartnerBekah WrightJun 14, 2012
Articles On the Market Watch: Zipcar's Fast Lane to Smart Marketing Brought to you by IBM. Zipcar CMO Rob Weisberg on how the company uses marketing towards its goal of making car-sharing more popular than car owning.Good PartnerBekah Wright11 Jun, 2012
Articles On the Market Watch: Knewton's Educated Approach to Marketing Brought to you by IBM. The COO of an online education site talks about how marketing crosses into his domain as his users and services grow.Good PartnerBekah Wright09 Jun, 2012
Articles Sustainable Goods Go Hollywood With 'Green Product Placement' A new company attempts to harness product placement's subliminal power for good.Amanda Hess06 Apr, 2012
Articles Selling to American Muslims, Saffron Foods Discovers the Future of Bicultural Marketing When an entrepreneur wanted to attract American Muslims' $124 billion in spending power, he found the next big marketing strategy.Good Is03 Feb, 2012
Articles Don't Drink the Water: Organic H20 Is a Total Sham You already know bottled water is a marketing ploy. Don't fall for the latest attempt to get you to buy what flows freely from the tap.Cord Jefferson21 Jul, 2011
Articles Could Paying Cash Help You Eat Healthier Food? Could Paying Cash Help You Eat Healthier Food? New research suggests its easier to load up on Oreos when you pay with plastic.Peter Smith30 Jun, 2011
Articles The Food Industry Tries to Redesign the Nutrition Label, Fails The food industry tried to beat the FDA to the punch by redesigning the nutrition label first. Surprise: It might actually confuse consumers.Lily Mihalik29 Jun, 2011
Articles How to Market Plastic Vaginas: Don’t Call Them Vaginas Inside the marketing world of the Fleshlight.Amanda Hess23 Jun, 2011
Articles Intermission: "Man as Industrial Palace" An animated look inside the bowels, based on a 1926 lithograph by the German artist Fritz Kahn.Peter Smith22 Jun, 2011
Articles Selling Chips Inside an Insane Asylum It's a personalized horror film, made specifically to sell you more chips.The Ration17 Jun, 2011
Articles Are Cap’n Crunch, Ronald McDonald, Toucan Sam, and the Keebler Elves Headed the Way of Joe Camel? The message from Washington: Make products healthier or stop advertising to kids.Peter Smith01 May, 2011
Articles The FTC Cracks Down on Bogus Açaí Berry Ads It’s gone from the beaches of Rio to the spam folder in less than a decade.Peter Smith23 Apr, 2011
Articles Tackling Obesity with Neuroscience and Clever Design Good Books: David Kessler's The End of Overeating Learn what David Kessler thinks we should do about our addiction to food and the country's burgeoning obesity problem.Peter Smith07 Apr, 2011
Articles Food Studies: What's on the Label, and What Isn't? Analyzing the nutritional information on a cereal box reveals a lot of misinformation, especially the daily recommended intake.Megan Moore07 Apr, 2011
Articles March Madness: The Food Truck Edition Bloomberg Businessweek reveals the best food truck in America, based on marketing and social media strategy. Check out the finalists from your region.Nicola Twilley18 Mar, 2011