Articles In Conservative Cultures, Social Media Opens the Door to Condoms Christopher PurdyMay 18, 2012
Articles The Good Gap: Why Do Chinese Consumers Care More About Responsible Business Than Americans? Tim FernholzMay 09, 2012
Articles How Michael Jordan's March Madness Shorts Changed the Apparel Business While Jordan’s effect on footwear is impressive, it’s not the only multi-million dollar fashion trend he set.Dan Lewis24 Mar, 2012
Articles Half a Billion People Were Defriended Last Year—Does That Undermine Facebook's Business? As Facebook users change the way they behave, the social network company will need to stay nimble to protect revenue.Kristy PykeDylan C. Lathrop22 Mar, 2012
Articles Good Design for Business Is More Than Meets the Eye How the Boba Guys build trust by controlling the personality of their business.Andrew CBin16 Mar, 2012
Articles Critics of South by Southwest's Homeless Hotspots Haven't Met Jonathan Hill Despite outrage about the Homeless Hotspots at SXSW, the program's homeless participants and their advocates say it's a positive development.Tim Fernholz15 Mar, 2012
Articles Why Does Apple Want You to Know How Many Employees It Has? Apple hopes counting employees will help solve its public relations problems.Tim Fernholz09 Mar, 2012
Articles Apple’s Brand at Stake as Customers Demand Better Labor Practices Loyal Apple consumers call on the company to reform its supply chain before the launch of the company’s highly anticipated iPhone 5.John Cary12 Feb, 2012
Articles From Start-Up to Household Name, the Boba Guys' Science of Logos From the Nike swoosh to the Chiquita banana lady, a tour of what matters in a company's logo.Andrew CBin10 Feb, 2012
Articles Selling to American Muslims, Saffron Foods Discovers the Future of Bicultural Marketing When an entrepreneur wanted to attract American Muslims' $124 billion in spending power, he found the next big marketing strategy.Good Is03 Feb, 2012
Articles The Boba Guys Market to the Unmarketable Blowback from PR gaffes or praise from customers is broadcast for all to see.Andrew CBin19 Jan, 2012
Articles When Will Companies Learn? How to Avoid a Verizon-Style Fee Frenzy How can out-of-touch companies stop alienating customers with messy p.r. battles and embarrassing reversals?Tim Fernholz04 Jan, 2012
Articles The Upside—and Downsides—of QR Codes Why advertise your site when you can send someone directly there?Tim Fernholz07 Dec, 2011
Articles Call in the Kids: Young Entrepreneurs Bring New Ideas to the United Nations Can young business leaders shake up the world's biggest international organization?Alex Goldmark02 Dec, 2011
Articles East vs. West: How the Boba Guys Brand Jumps the Void Learning from Asia to sell tea in America.Andrew CBin23 Nov, 2011
Articles Are Report Card Ads the Next Step for Budget-Crunched Schools? Motivated by a $70 million deficit, a Colorado school district is selling ad space on report cards.Liz Dwyer19 Nov, 2011
Articles What's So Great About Ikea, Anyway? Why No One in the World Likes Brands What if 70 percent of brands in the world just disappeared overnight? Most people wouldn’t care.Tim Fernholz10 Nov, 2011
Articles GOODCo Video: Making Brands Matter in Culture with 72andSunny "We believe in telling the truth to each other and we believe in telling the truth to the people we are trying to sell things to."Tim Fernholz28 Oct, 2011