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You've Proven Your Start Up Can Work; Now What?

The Boba Guys evaluate their food start up after six months of iteration.

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Cutting The Red Tape to Make Everyone Happy: A Boba Guys Mailbag

Big bureaucracy, unforeseen circumstances and the hidden costs of paying yourself: an entrepreneur's grab bag from the Boba Guys.

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Entrepreneurs Change the Game: A Snapshot of Boba Guys Iteration

A business' approach to change says a lot about its management.

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Good Design for Business Is More Than Meets the Eye

How the Boba Guys build trust by controlling the personality of their business.

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What a Startup—And Their Immigrant Parents—Can Teach You About Sacrifice

You make sacrifices for the things you care about, whether that's a business or your family.

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The Secret of Pop-Up Restaurants: It's Not Just About Cost

The Boba Guys found the right model for their tea shop by thinking of it as a startup.

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Hiring Like a Startup, Not a Restaurant

What startups look for: a knack for problem solving, appetite for risk, and diversity.

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The Linsane Art of Opening Cultural Doors with Tea

Crossing the culture barrier, one tapioca ball at a time.

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From Start-Up to Household Name, the Boba Guys' Science of Logos

From the Nike swoosh to the Chiquita banana lady, a tour of what matters in a company's logo.

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Guerilla Research Improves the Boba Guys' Taste

After our taste buds went haywire one summer night following a 10-hour taste-testing marathon, we turned to our customers.

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How the Boba Guys Got the Price Right

“Five dollars? We could get an awesome burrito with that kind of money. That will never fly.”

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The Boba Guys Market to the Unmarketable

Blowback from PR gaffes or praise from customers is broadcast for all to see.

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How the Boba Guys Liquified the Mix Tape Economy

Our most requested drink by far has been horchata boba. How the best businesses mix cultural touchstones in provocative and thought-provoking ways.

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Masters in Business Artistry: When MBAs Get Hands-On

Models and simulations are great, but startups require intuition and artistry.

Articles

Sherpa'd: The Importance of Mentors to a Startup

How the Boba Guys found their mentors.

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Location, Location, Location: The Boba Guys Find Their HQ

How do pop-ups decide where to pop up?

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East vs. West: How the Boba Guys Brand Jumps the Void

Learning from Asia to sell tea in America.

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